The mark, the name, and how to use them

Everything a newsroom needs in one place: the logotype files, how the name is written, what Titleman does, and the handful of things the mark must never do. The full specification downloads below as the document our own designers work from.

The mark is type, not an image

There is no icon, no lockup file to place and no boxed letter. Set the word in Spectral 400, all caps, with 0.16em of letter-spacing, and the logo exists. The files above are for anyone who cannot set type.

Wordmark — ink on white
Wordmark — ink on white
Wordmark — reversed
Wordmark — reversed
Wordmark — on deep green
Wordmark — on deep green
Wordmark — deep green, print
Wordmark — deep green, print
Lockup with descriptor
Lockup with descriptor
Lockup — reversed
Lockup — reversed

TITLEMAN in the mark, Titleman in a sentence

In a headline or as the markTITLEMAN — capitals, letter-spacing 0.16em, Spectral 400.
In running copyTitleman. Sentence case, in your own body type. Never all-caps mid-sentence.
With the domain“Titleman.ai — AI for real estate professionals”, set in body type, in footers and captions.
The descriptor“AI for real estate professionals”. Under the mark, or as a standalone caps line.
One wordTITLEMAN is one word. No full stop, and no “.ai” inside the mark itself.
Color
#0A0C0B · InkThe mark on white and on light grounds.
#FFFFFF · WhiteThe mark reversed, on ink and on deep green.
#0D2A21 · Deep greenThe approved colored ground. Mark in white, or #E9F1EE in print.
Sizes and clear space
Web header22 px
Web footer21 px
Mobile header21 px
Product sidebar17 px
Minimum on screen14 px
Minimum in print9 pt / 12 mm wide
Clear space≥ the cap height, on all four sides
Typefaces
The mark and headingsSpectral (Google Fonts), weight 400 — never 500 or heavier, never italic.
The descriptor, labels and figuresIBM Plex Mono (Google Fonts), weight 400, caps, 0.22em.
Body copyHelvetica Neue → Helvetica → Arial. No webfont.

Seven things the mark must not do

  • No boxed “T”, badge, circle or icon beside the word.
  • No bold, italic, condensed or substituted face.
  • No tracking below 0.12em and none above 0.20em.
  • No “TitleMan”, “Title Man” or “TITLEMAN.AI” as the mark.
  • No shadow, outline, gradient, rotation or accent color.
  • No placement on a photograph without a solid ink plate behind it.
  • The descriptor is never in Spectral, never larger than half the mark, never a second color.

Copy this, rather than paraphrasing us

Short — one paragraph

Titleman is AI for commercial real estate work. Give it a numbered brief and it comes back finished — the deck, the Excel model, the memo, the records and the prospect list — with every figure carrying the source it came from, for a named professional on the client’s team to review and sign.

Long — three paragraphs

Titleman is an AI engine for commercial real estate professionals: brokers, acquisition teams, in-house real estate teams, lenders, counsel and developers. Underwriting, comparables, offering memoranda, prospecting, lease and title review and the pipeline all run off one property record, so nothing is re-keyed between them and every number reconciles.

The work comes back as the files the job actually produces — a deck on the firm’s own template, a working spreadsheet with live formulas, a one-page memo, records that can be filtered and exported. Every figure traces to the block it came from, confidence is clamped to the weakest input, and nothing leaves without a named reviewer signing it.

Titleman is deployed with each firm and priced per engagement; there is no fixed price list.

What we publish, and where it comes from

These are the figures on our own pages. Anything else you see in a deliverable is that run’s own output, sourced inside the document it appears in — please attribute it to the run, not to the company.

Sources that have returned data we hold1912 (measured 2 Nov 2026)
U.S. states and D.C. with county-level records44 (measured 2 Nov 2026)
Address to a client-ready value opinionwithin the hour for most jobs
Modules on one property record6
CommercialsDeployed with each firm, priced per engagement; no fixed price list
Human sign-offRequired, always
Ask us before you guess

For an interview, a figure you want to check, or permission to use the mark in a way this page does not cover, write to [email protected].

Titleman is not a broker, appraiser or law firm. Outputs are drafts for a licensed professional to review and sign.