Pick Archer if you buy or broker multifamily and want to screen deals from an address, parse rent rolls and T-12s into your own model and run a pipeline. Pick Blooma if you are a CRE lender that wants new loan requests screened against your credit criteria and alerts on the loans you already hold.
Published by Titleman, which makes one of the tools compared. Updated 19 October 2026.
These two are compared often because both promise faster deal screening, but they screen for different people. Archer screens a property for a buyer. Blooma screens a loan request for a lender.
Archer vs Blooma at a glance
| Question | Archer | Blooma |
|---|---|---|
| Best for | Multifamily investors and brokers; Archer also lists lenders and property managers | CRE lending teams, from small origination teams to large institutions, per Blooma |
| What it does | Per Archer: start "with just an address", parse rent rolls and T-12s "in under 10 seconds", load your own model "in about a minute", comps analysis, market strategy and a deal pipeline | Per Blooma: Origination Intelligence that checks "if a deal aligns with your institution's criteria", Portfolio Intelligence with alerts and risk monitoring, data and workflow connections |
| Starting point | A property address, plus your rent roll and T-12 | Borrower documents, financial data and property performance metrics |
| Where it stops | Centered on multifamily; other property types not stated on its site | Blooma says it is not a loan origination system, a CRM or a data provider; property types not stated on its site |
| Pricing model | Annual platform fee plus a usage, per-closed-deal or unlimited option, quoted to your needs; unlimited users; no prices shown | Blooma Pro and Blooma Enterprise, sized by team and annual origination volume; no prices shown; proof-of-concept work is "typically paid" |
What each one is built around
Archer calls itself "The Complete Multifamily Investment & Underwriting Platform". The workflow runs from market selection to sourcing to underwriting to pipeline tracking. It keeps your model in the loop through an Excel integration, and its broker page mentions generating BOVs.
Blooma calls itself "the insights engine that augments your current tech stack". Its weight sits on the lender's side of the table: borrower and market risk, compliance checks, document review and ongoing monitoring of the book. Its plans split at four team members and $500M in annual originations, with Enterprise adding portfolio monitoring and customization.
Who should pick which
- Choose Archer if you are an acquisitions or brokerage team in multifamily and your question is "is this property worth pursuing at this price".
- Choose Blooma if you are a lender and your questions are "does this request fit our box" and "which of our loans needs attention".
- A lender doing multifamily only? Archer also lists lenders and template spreading. Compare its lender page with Blooma's monitoring features before deciding.
More context: the best AI tools for commercial real estate, Archer vs Clik.ai and Blooma vs Clik.ai.
Where Titleman fits
Titleman is a third option with a different starting point: an address. It gathers the property record from 2,100+ sources, selects comps, reads the OM, rent roll and T-12 when you have them, and returns an underwriting, value opinion or feasibility package. An underwriting run returns a memo and a live Excel model with about 1,000 data points; every figure is traced to its source or formula, and what could not be found is named as missing, not filled. Measured over the 30 days to 18 October 2026, the median underwriting took about 58 minutes (44 runs). The underwriting is of the property, not the borrower, and the text gives no final price or buy or sell verdict. It covers property types beyond multifamily and runs BOV at scale on up to 10 addresses per run, but it is not a pipeline tool or a loan monitoring system. See CRE acquisition screening or request access.
FAQ
What is the difference between Archer and Blooma?
Archer is multifamily investment and underwriting software for investors and brokers that starts from an address and runs your own model. Blooma is an insights layer for CRE lenders that screens loan requests against the lender's criteria and monitors existing loans.
Is Archer or Blooma better for lenders?
Blooma is built for lenders and covers origination screening and portfolio monitoring. Archer lists lenders as one audience, mentioning template spreading and portfolio monitoring, but its site centers on multifamily investment.
How do Archer and Blooma price?
Neither showed prices on 19 October 2026. Archer describes an annual platform fee plus a usage, per-closed-deal or unlimited option, quoted to your needs. Blooma lists Pro and Enterprise plans sized by team and origination volume.
Does Blooma replace a loan origination system?
No. Blooma says it is not a loan origination system, a CRM or a data provider, and that it works alongside the systems you already use.
Where does Titleman fit next to Archer and Blooma?
Titleman starts from a property address, gathers records from 2,100+ sources and comps, and returns a memo and live Excel underwriting, value opinion or feasibility package with every figure traced to its source or formula. It underwrites the property, not the borrower.
Statements about other companies come from each company's own website, read on 19 October 2026.
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