Blooma is a lending platform for CRE lenders: it screens deals against an institution's criteria, combines borrower profiles with property and market data, and monitors the loan book. Titleman underwrites the property, never the borrower: it turns the loan request package into a property underwriting with coverage, debt yield and a live Excel model, every input sourced and every gap named, in about an hour at the median.
Updated 19 October 2026. Published by Titleman, which makes one of the tools compared. Written by the Titleman team with AI assistance (Claude). Blooma facts are from Blooma's own site as checked on 19 October 2026; Titleman times are medians measured on our production runs over the 30 days to 13 October 2026.
Side by side
| Question | Blooma | Titleman |
|---|---|---|
| The job | Origination and portfolio intelligence for CRE lenders | Property underwriting from the loan request package |
| What you give it | Borrower documents and deal data, connected to your existing systems | The package: OM, rent roll, T-12, and an address |
| What comes back | Deal screening against your criteria, risk insights, portfolio alerts and dashboards | A memo and a live Excel model: coverage, debt yield, value opinion, comps, gaps named |
| Time to first result | Blooma Pro is typically up and running in a few days, per Blooma | About an hour for a property underwriting (median) |
| Excel | Not its main output | Live-formula workbook: pro forma, loan schedule, coverage at rate and leverage |
| Where figures come from | Your documents, your systems and connected data | The package plus the property record from 2,100+ sources, each input with its source and date |
| Who it is for | CRE lenders, from small teams to large institutions | Lenders and debt funds, and the investors, brokers and owners on the other side |
| Where it stops | Blooma says it is not a loan origination system, a CRM or a data provider | No borrower, sponsor or credit analysis; no portfolio monitoring |
| Pricing model | Two plans, Pro and Enterprise, by team size and origination volume; no free trials | Agreed with each firm after a demo |
What Blooma does
Blooma describes itself as an AI-powered CRE lending platform and an insights engine that sits on top of a lender's existing stack. Its Origination Intelligence gathers borrower documents, integrates key financial data and identifies whether a deal fits the institution's criteria, combining borrower profiles, property performance and market trends, with built-in compliance checks. Portfolio Intelligence adds monitoring and alerts.
Blooma Pro is for teams of fewer than four people with annual originations under $500 million, and includes document parsing with limited licences. Blooma Enterprise adds unlimited licences, customisable lending profiles and comparable-ranking algorithms, third-party and internal data integrations, real-time loan monitoring and automated re-underwriting. Blooma does not offer free trials; proofs of concept are agreed case by case.
What Titleman does for a lender
Titleman does one part of the lender's work, deeply: the collateral. Send the loan request package and it checks the OM, T-12 and rent roll against each other and against the market, pulls comps, forms a value opinion, and computes coverage and debt yield in a live Excel model, at more than one rate and leverage. It reads the collateral's own record: owner of record against the borrower entity, recorded mortgages and liens on the property. What does not tie out comes back as findings, and what is missing comes back as questions to put to the borrower.
Every input shows its source and date, and every result shows its formula. The memo does not state a loan amount; the numbers sit in the Excel for the credit officer to decide.
What Titleman does not do: it has no borrower, sponsor or credit check, and it does not monitor a loan book.
Choose Blooma if, choose Titleman if
Choose Blooma if you want one platform for origination screening against your credit box, borrower and market risk, compliance checks and ongoing portfolio monitoring.
Choose Titleman if the bottleneck is the property analysis in each credit file: reconciling the borrower's numbers with the documents and the market, and producing a sourced model your committee can check. A median underwriting run over the 30 days to 13 October 2026 carried about 1,000 data points, 164 of them named as missing rather than filled.
For sourcing, Titleman Signals lists properties in your counties where something just changed, such as a loan coming due, each with its date; it is open to demo teams.
Using both
The two do not overlap much. A lender can run origination and monitoring in Blooma and put Titleman's property underwriting and workbook in the credit file next to the borrower analysis. There is no integration between them; the files move as files.
Related reading
- AI tools for CRE lenders (2026)
- AI tools for commercial real estate, grouped by job
- How a lender checks a loan file: rent roll and T-12
- Real estate underwriting with AI
FAQ
What is the difference between Blooma and Titleman?
Blooma is a platform for CRE lenders that screens deals against an institution's criteria, combines borrower profiles with property and market data, and monitors the loan book. Titleman works on the collateral: it turns the loan request package into a property underwriting with a live Excel model, coverage and debt yield, and every input sourced.
Does Titleman assess the borrower?
No. Titleman has no borrower, sponsor or credit check. It underwrites the property from the package the borrower sends and checks the collateral's own record, such as the owner of record, recorded mortgages and liens on the property, and it lists questions to put to the borrower.
Does Titleman monitor a loan portfolio?
No. Portfolio monitoring with alerts is part of Blooma Enterprise, according to Blooma's site. Titleman works deal by deal.
How long does a Titleman property underwriting take?
About an hour at the median from request to delivered files, measured on production runs over the 30 days to 13 October 2026; the slowest tenth took about an hour and a half.
Can a lender use Blooma and Titleman together?
They do different jobs, so yes. Blooma runs origination and monitoring; Titleman's property underwriting and its Excel can sit in the credit file next to the borrower analysis. There is no integration between the two; the files move as files.